Website Redesign | Professional WordPress Website Refresh

Description

Professional WordPress Website Redesign

This service is for businesses with an existing WordPress website that needs a visual and usability refresh rather than a completely new project from zero. The starting package focuses on improving presentation, consistency, responsive behavior, and the organization of existing standard content.

Starting Scope: Up to 5 Existing Standard Pages

The listed price is a starting price for redesigning up to 5 standard informational pages while generally preserving the site’s existing purpose, primary structure, and client-approved content. The current website must be reviewed before the final project scope is accepted.

What’s Included

• Pre-project review of the existing WordPress website for redesign feasibility
• Visual redesign of up to 5 standard existing informational pages
• Updated site-wide typography, colors, spacing, buttons, and common visual elements within the approved direction
• Responsive layout improvements for desktop, tablet, and mobile
• Updated header, footer, and standard navigation styling where appropriate
• Reorganization of existing client-approved content within the included pages when reasonable
• Placement of supplied replacement images or updated brand assets
• Basic image sizing and web optimization for supplied assets
• Basic review/update of page titles and meta descriptions for included pages
• Basic heading hierarchy and internal-link review for included pages
• Standard testing of redesigned navigation, forms, links, and responsive layouts
• Up to 2 revision rounds within the approved redesign scope before launch

Required Technical Review

Existing websites vary substantially in theme, plugins, hosting, code quality, licensing, age, and maintenance history. Before work begins, Happy ASP reviews the current site to determine whether it can reasonably be redesigned in place or whether rebuilding, migration, repair, or other technical work is required.

Not Automatically Included in a Redesign

• Repair of every pre-existing technical problem
• Malware removal or security incident remediation
• Repair of broken custom code or unsupported legacy functionality
• Replacement of abandoned, incompatible, or unlicensed themes/plugins
• Recovery of missing files, content, credentials, or backups
• Migration from another platform or hosting environment
• Rebuilding custom functionality that cannot be safely retained
• Full content rewrite, professional copywriting, or translation
• New logo or complete brand identity
• E-commerce, booking, memberships, directories, portals, or other new functionality
• CRM, API, webhook, automation, payment, or complex integrations
• Paid third-party themes, plugins, fonts, stock assets, subscriptions, hosting, or domain fees
• Ongoing SEO campaigns or ranking guarantees
• Ongoing maintenance after launch

When a Custom Quote Is Required

A custom quote is required when the website has more than 5 pages to redesign, needs significant information-architecture changes, is being migrated from another platform, contains substantial custom functionality, requires technical remediation, needs new features, or is in a condition that makes a standard in-place redesign impractical.

Existing Content & Structure

The starting package assumes that much of the existing approved business content remains usable. Creating a substantially new website structure, replacing large amounts of content, adding many new pages, or changing the site’s business purpose is considered expanded scope rather than a standard refresh.

Backups & Access

The client must provide appropriate administrative and hosting access. Where technically possible, a backup or staging workflow should be established before major changes. Limitations imposed by the client’s hosting provider, existing software, or unavailable credentials may affect the project.

Revisions & Scope Changes

Up to 2 revision rounds are included within the approved redesign scope. New functionality, additional pages, major structural changes, a new design direction after approval, or remediation of newly discovered technical issues may require additional fees.

Important

Purchase of this starting package does not guarantee that every existing WordPress website can be redesigned for the listed price. The current website must first be reviewed. If its technical condition or requested scope falls outside this package, the client will be informed before expanded work is undertaken.