Written by A vendor asks for a vector logo, and the only file you have is the PNG in your email signature. This is easier to solve before the printer has your deadline. A useful logo folder gives you an editable master, copies sized for everyday work, and versions that still read when color or space is limited.
Keep a master and give each vendor the format they ask for
Keep the original editable artwork and a vector export from your designer. Vector artwork can scale to a storefront sign or down to a business card while retaining clean edges. A PDF may contain vector artwork or a flattened image. Changing a file extension or placing a small PNG inside a PDF does not recreate the original paths. Ask the vendor for its accepted format and share that specification with your designer.
Match the artwork to the job
- Website header → Use the web-ready SVG if your site accepts it, or an appropriately sized transparent PNG. Check the mark on both desktop and mobile.
- Business card or product label → Send the printer its requested file, confirm the print color setup, and review the mark at the actual size on a proof.
- Storefront sign or window vinyl → Send a vector version and ask about minimum stroke width and gaps for the material and fabrication method.
- Embroidery → Share a simplified version and let the vendor confirm what it can stitch at the target size. The embroidery shop can advise on digitizing and a sample.
- Dark packaging or a single-color stamp → Use an approved reverse or one-color version. Check small letters, holes, and fine details on a sample.
Save the versions you’ll reach for later
Keep your primary logo, a compact version if your designer provides one, a one-color version, and a version intended for dark backgrounds. Include a short guide that shows which file to use and lists the brand colors. Descriptive filenames such as brand-primary-dark-bg.svg are easier to recognize than a folder full of exports called final.
Use this email when a vendor asks for your logo
We’re producing [item] at [finished size] on [material]. Which file format and color setup do you need? Are there minimum line or letter sizes? Can we review a proof or sample before production?
If you have a logo but only have a small image file, bring the best version you have and the vendor’s specifications when you explore Happy ASP’s creative services. We can review the artwork with its first real use in mind.
