PORTFOLIO / BRANDING · WEB DESIGN · PRINT
Elite Men Hair & Spa
A distinctive salon identity.
A website that leads to the next appointment.
For a salon in Jacksonville Beach, Florida, HappyASP connected brand identity, print materials, custom 3D design, a WordPress website and Vagaro booking — then extended the project with a custom hiring plugin, application form and owner dashboard.
ClientElite Men Hair & Spa
Jacksonville Beach, Florida
Our roleBrand identity · Website
Booking · Print · Custom plugin
Project focusFrom visual concepts to practical materials for launch and everyday use
01 / THE BRIEF
Make the salon feel established from the first impression.
A salon’s brand is encountered in many places: on a business card, on a phone screen, at reception and when a guest chooses a service. Each encounter needs to feel like it belongs to the same business.
The project brought these pieces together around a premium, restrained visual direction. The challenge was to give Elite Men Hair & Spa a recognizable identity while making its broad service offer easy to explore and book.
Create recognition.
Develop a wordmark and monogram that work together across digital and printed formats.
Make the next step clear.
Connect the website and physical cards to the salon’s online booking destination.
02 / BRAND IDENTITY
From competing directions to a recognizable signature.
The design process explored different relationships between the salon name, serif typography and an interwoven EM monogram. The presentation considered vertical and horizontal arrangements, so the identity could adapt to different spaces.
The examples below are early directions from the concept presentation. They show how letterforms, scale and composition were compared before refining the final mark.
Early direction 01 · flowing wordmark and monogram.
Early direction 02 · stacked name and fine-line lettering.
Early direction 04 · mixed-case wordmark and compact descriptor.
The final identity
Final silver logo artwork · a serif wordmark, EM monogram and clear Hair & Spa descriptor.
The final identity pairs a compact monogram with a formal uppercase wordmark. The monogram provides a recognizable shorthand; the full name and descriptor explain the business when there is more room. Light and metallic treatments carry the identity into the website and black print materials.
Explore the logo system & supporting artwork
03 / PRINT & PHYSICAL TOUCHPOINTS
A business card that carries the brand beyond the salon.
Black cards and a reflective silver finish translate the visual identity into a physical object. The photographs show the finished pieces, including the front identity and the reverse with business details and QR codes.
The reverse has a practical job: it gives a guest two clear destinations — booking and the website. The card continues the conversation after someone leaves the salon or receives a personal recommendation.
Finished business cards · the identity in reflective silver on black.
Finished reverse · business details, Book Now and website QR codes.
Gift certificates, envelopes & return-visit offers
Gifting and promotional pieces needed to feel like part of the same salon experience. We carried the typography, monogram and restrained palette across printed certificates, branded envelopes and 10% offer cards. Booking and website QR codes give the recipient a clear next step.
From everyday use to a compact display
The notebook and promotional pieces carry the identity into everyday use. The mini-banner combines the service offer, opening hours, contact details and booking QR code in one compact display.
View the promotional banner artwork
3D DESIGN & PHYSICAL BRANDING
A sculptural card holder shaped for the salon.
A business card needs a place to be noticed and picked up. The custom 3D-printed scissors turn a familiar tool of the profession into a branded tabletop display. The raised salon name on the base and the card holder connect the object directly to Elite Men Hair & Spa.
It extends the project beyond graphics: the identity becomes a practical object that presents the finished cards at reception or on a display table.
04 / THE WEBSITE
The salon experience, translated to the screen.
The website is a central part of the project. Its dark palette, generous serif headlines and salon photography echo the physical identity while introducing the atmosphere of Elite Men Hair & Spa.
A visitor can explore men’s services, women’s services, aesthetics and waxing through the main navigation. The homepage also introduces signature treatments, the team, frequently asked questions and contact information. This gives guests context before they choose an appointment.
Desktop homepage · salon atmosphere, service navigation and a direct booking call to action.
Mobile homepage · compact navigation and a prominent booking route.
Design decisions with a practical purpose
Service categories: separate routes help guests find relevant treatments within a broad menu.
Repeated booking links: a guest can move to Vagaro from the header or after reading about services.
Local context: Jacksonville Beach, contact details and salon information help visitors understand where the business is and how to reach it.
Responsive presentation: the identity, introduction and booking route remain available on a narrow phone screen.
Explore the website beyond the homepage.
Dedicated service pages present different parts of the salon’s offer. The homepage brings services, the story of the salon, the team and practical questions together. These saved screenshots keep the design available to explore even if the live website changes.
LOCAL & SOCIAL PRESENCE
Help people find the salon beyond its website.
Client need. The salon’s online presence needed to extend to the places where potential guests search, compare local businesses and follow their work.
Our solution. HappyASP’s work included setting up the Google Business Profile and the salon’s presence on Apple Maps and Yelp, alongside Instagram and Facebook. This extended the project from the website into local discovery and social channels.
- Google Business Profile: a dedicated business presence in Google Search and Maps.
- Apple Maps: another route for guests discovering and navigating to the salon.
- Yelp: a local business profile alongside the salon’s other discovery channels.
- Instagram & Facebook: social profiles supporting the salon’s presentation and promotion.
What it enables. Prospective guests have more ways to discover the business, learn about it and continue toward its website or booking destination.
Google profile ↗ · Yelp ↗ · Instagram ↗ · Facebook ↗
CLIENT FEEDBACK
“They created a modern and stylish website for my salon, set up my Google Business profile, and are helping with advertising and promotion on Yelp and Google, as well as on Instagram and Facebook.”
Feedback shared for the Elite Men Hair & Spa project.
05 / ONLINE BOOKING
Connect interest with a service the guest can choose.
The salon needed an online booking destination that did more than list appointment times. Guests needed to understand the services, compare the options, choose more than one service and explore gift cards.
HappyASP configured the Vagaro presence, organised and presented the service catalogue, and connected it to the website and printed QR codes. The work included service descriptions, visual presentation and a selection flow for multiple services and optional add-ons.
A complete booking storefront
Build a visit around the guest’s needs
The multi-service selection and add-on flow lets a guest build a visit from the relevant treatments, rather than treating every service as an isolated choice. The following screens show a selected service and the optional extras presented before continuing to appointment availability.
Step 1 · review the service, description and price.
Step 2 · consider an optional add-on before continuing.
Booking screenshots show the configured flow. Service details, prices and availability may change.
06 / CUSTOM WORDPRESS DEVELOPMENT
A hiring system built around the salon.
The project extended beyond attracting salon guests. Elite Men also needed a clear way to present career opportunities, receive structured applications and give the owner a dedicated place to review them. HappyASP connected these requirements through a Career page, a custom WordPress plugin and a separate owner dashboard.
1. A Career page that explains the opportunity
Client need. Present both team opportunities and chair rental, explain the working environment, and guide interested professionals toward one application process.
Our solution. A branded Career page introduces the two ways of working, the salon’s benefits and the professional profile it is looking for. Clear calls to action lead into the four-step application form, where the applicant can identify their preferred opportunity and position.
What it enables. Applicants can understand the opportunity before filling in the form. Team and chair-rental enquiries follow a consistent route, while the visible steps divide a longer application into manageable stages.
2. Happy Hiring ATS — the custom plugin
Client need. The public application form needed a working system behind it: structured records, notifications and a way to keep the hiring experience consistent with the salon’s identity.
Our solution. HappyASP developed Happy Hiring ATS for WordPress. It connects the application interface to stored candidate records and the owner’s management view, with configurable branding and integrations in the administration area.
- Structured applications: a four-step form collects the information in a consistent format.
- Notifications and backup: settings support hiring email notifications and a Google Sheets backup integration.
- Brand controls: logo and colour settings connect the form, dashboard and printable candidate profiles.
- Operational controls: settings include owner access, anti-spam integration and tools for testing email and the sheet connection.
What it enables. The salon has a purpose-built hiring workflow inside its existing WordPress environment, rather than only a standalone contact form. Its configurable settings allow the business identity and notification routes to be maintained in one place.
3. A separate owner dashboard
Client need. Reviewing applications requires more than receiving a submission: the owner needs to find candidates, see the current stage and keep follow-up information with the application.
Our solution. Career Applications provides a separate password-protected page for the owner. It brings applications into a searchable view with hiring summary cards, filters and tools for managing individual records.
- Find the relevant applications: search and filter by status, position and archive state.
- Track follow-up: update a candidate’s stage and keep notes with the record.
- Keep the active view focused: archive applications while retaining a separate archive view.
- Review beyond the screen: open printable candidate profiles when needed.
What it enables. The owner can move from a broad overview to a relevant application and keep the next step organised, without using the public application form as a management tool.
One connected hiring workflow.
The Career page explains the opportunity. The form collects the application. Happy Hiring ATS stores and routes the information, and the owner dashboard supports review and follow-up.
07 / THE CONNECTED RESULT
One brand, from the first introduction to the booking screen.
The result is a coordinated set of working assets: a logo system, business cards, gift certificates and envelopes, promotional print, a branded notebook, a mini-banner and a custom 3D card display — supported by a salon website, a configured Vagaro presence and a separate hiring workflow.
Two clear journeys, one connected brand.
For salon guests
Printed introduction → website → services & Vagaro booking.
For potential team members
Career page → structured application → owner review & follow-up.
The project demonstrates how visual identity can carry into both customer-facing materials and the tools used to operate the business. Each part has a specific job, while the shared design keeps the experience recognisable.
What this project demonstrates
Brand design becomes more useful when the pieces work together. For a service business, the logo establishes recognition, the website explains the offer, print materials support personal introductions, and booking gives interested guests somewhere to go next.
LET’S BUILD YOUR NEXT CHAPTER
Does your business need the same sense of connection?
HappyASP creates brand identities, websites and printed materials that belong together. Tell us what you are launching or improving, and we’ll shape a project around the touchpoints your customers actually use.